Quarter 1: Foundation
- Website audit — is your existing site performing? Or does it need a rebuild?
- Google Business Profile audit and optimisation
- HR system assessment — what processes need to be systematised?
- Connectivity assessment for conference capability
Quarter 2: Core Digital Marketing
- SEO keyword research and content strategy
- Google Ads campaign launch for priority keywords
- Social media strategy aligned with your audience and objectives
- HR system implementation and team training
Quarter 3: Content and Community
- Blog/content marketing acceleration
- LinkedIn strategy for B2B markets
- Email marketing list building and newsletter launch
- Conference solution deployment and team adoption
Quarter 4: Optimise and Scale
- Analytics review: which channels are driving the best-quality leads?
- Double down on what’s working
- Explore additional channels (TikTok, video, podcast, webinars)
- Plan the next year’s digital investment based on data
